In 2024, we started yelling encouragement into the internet void. And people yelled back. Turns out, a little laughter and a few swear words can do wonders for the soul.

By 2025, our morning wake-up calls had reached over 30 million people, and we’ve heard from thousands who told us how our words helped them push through heartbreaks, burnout, tragedy, and just plain bad Mondays.

We’re not influencers. We’re not life coaches. We’re just people who believe that humor, positivity, and sometimes a little profanity can get you through almost anything.

It was kind of inevitable. We'd served up a fresh cup of morning 'mental coffee' to millions. So why not the real thing? In late 2025, we launched our Specialty Blend: the exact coffee that fuels our creativity for all our wake-up calls.

All our coffee is roast-to-order, because stale coffee and stale mindsets both belong in the trash. We built this brew the same way we build our motivation: fresh, real, and responsible. Our beans come from growers we trust and conditions we believe in, because good energy starts at the source.

We’re just getting started! This is just the first sip of something bigger. More coffee blends, merch, maybe even that alarm app you’ve been asking for. Drop us a line, tag us in your morning chaos, or tell us what you want to see next. We’re all ears, full hearts, and a few too many espressos. Keep spreading the f*ckery!