Our Story
The internet's most caffeinated pep talk
Kickstarting Your Day
In 2024, we started yelling encouragement into the internet void. And people yelled back. Turns out, a little laughter and a few swear words can do wonders for the soul.
By 2025, our morning wake-up calls had reached over 40 million people, and we've heard from thousands who told us how our words helped them push through heartbreaks, burnout, tragedy, and just plain bad Mondays.
We're not influencers. We're not life coaches. We're just people who believe that humor, positivity, and sometimes a little profanity can get you through almost anything.
The Juice Gets Loose
It was kind of inevitable. We'd served up a fresh cup of morning 'mental coffee' to millions. So why not the real thing? In late 2025, we launched our Specialty Blend: the exact coffee that fuels our creativity for all our wake-up calls.
All our coffee is roast-to-order, because stale coffee and stale mindsets both belong in the trash. We built this brew the same way we build our motivation: fresh, real, and responsible. Our beans come from growers we trust and conditions we believe in, because good energy starts at the source.
The Future of Better Mornings
Better mornings need different kinds of fuel. Sometimes that’s coffee. Sometimes it's tea. Sometimes it’s a wake-up call and pure stubbornness.
We're here for all of it. But whatever we create, it has to pass one test first: we actually drink it ourselves. Because if it’s not good enough for our own mornings, then it’s not good enough for yours.
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Specialty Blend
Rich | Smooth | Balanced
$23.99
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Mushroom Coffee Dark
Lion's Mane | Reishi | Cordyceps
$22.99 $27.99
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Mushroom Coffee Medium
Lion's Mane | Reishi | Cordyceps
$22.99 $27.99
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Ceremonial Matcha
100% Pure Japanese Matcha
$21.99 $26.66
